Entering new markets can open significant revenue streams, but each variable needs to be thoroughly researched and calculated prior to committing resources. We can provide the answers to the critical questions: Who are your competitors in a new market? What price point should you sell your products/services at? Should you rebrand your products/services to adjust for cultural nuances?
- Market scans & feasibility studies
- Market entry strategy
- Tactical recommendations
Companies entering new markets face a confusing array of legal decisions. What is the correct legal structure (e.g. corporation, LLC, AB)? In which state or province should the entity be based? What are the relevant legal, regulatory, licensing and employment issues and requirements that relate to the new business entity that need to be addressed?
- Set up a local subsidiary
- Prepare regulatory filings
- Draft agreements - sales/distributions, employment, other
- Immigration/visa applications
- Collection of outstanding receivables
- Leasing/real estate
- Intellectual property
- Mergers and acquisitions
- Litigation
JumpStart Global Advisors helps companies at every stage to develop a smart and consistent financial framework. We can help you to understand federal, state/provincial and local tax laws. We can help manage employee tax requirements and maintain appropriate accounting and bookkeeping records in compliance with GAAP/other accounting standards and home market regulatory filings.
- Set up turn-key financial operation including maintaining domestic banking accounts and transmission of monthly expenses and payments reports
- Prepare/file taxes (federal, state/provincial, local)
- Handle all internal accounting functions including payroll, commissions, billing and payment of operating expenses
- Produce sales and monthly financial reports including budgets and forecasts
- Evaluate prospect business history and credit worthiness
- Assist with negotiation of pricing and payment terms
- Liaison with investment/commercial banks and other financial partners
Managing the details that keep a day-to-day operation moving forward can be a full time job - except that it gets in the way of developing revenues. Administrative support for your people should be seamless and invisible if done correctly.
- Supply virtual offices/market presence and staff administrative functions
- Process payroll and employee expense reimbursement
- Develop and administer employee health and wellness, deferred compensation and retirement plans
- Support daily business operations including payment of bills and collection of outstanding receivables, along with real-time/daily supervision of sales and marketing personnel/distribution networks/partnerships
- Insurance sourcing
Creating sales channels for a company new to the international markets is the ultimate goal and the right strategy can decide the success of the company's market entry. What is the best segment of the international market to target? Who are the decision makers that I need to talk to?
- Strategic go-to-market planning and execution
- Outsourced direct sales team and management
- International business development program
- Development and creation of sales and distribution channels
- Build a reseller, dealer and indirect channel program
- Product and revenue strategy
- Strategic partnership building and sales expansion
- Financial planning, corporate development & acquisitions
You have a business strategy for engaging in a new market; we can help to ensure that your people match that vision. When you set out to hire a new employee, you want to find the right person the first time around. That means someone everyone will be glad to see at the office every day, who will contribute with excellence and class, and who will grow your company into a world-class organization. These value-added services run the gamut from organizational structure to compensation strategies and staffing models.
- Recruiting sales/channel leadership
- Finding and hiring the right sales talent
- Staffing the rest of the operation with full-time or consultative employees for every aspect, including pre- and post-sales support, client services, administrative/HR/finance, engineering, marketing and technology
- Planning staffing for the "go-to-market" process
- Understanding what represents the right sales talent
- Hiring a sales leader vs. sending someone from headquarters
- Building a direct sales organization or a channel sales network or both
- Compensation strategies including salary, commission, equity and benefits
- Identifying candidates who mesh with the enterprise
Entering new markets can be very seductive to companies due to the combined market size and sales potential. It's one of the major reasons why international companies seek to become a member of the marketplace. But, in order to be perceived as a local-market player, companies need to be aware of local-market cultural nuances and adapt their brand and positioning to compete successfully.
- Localizing corporate and brand identity
- Logo, business cards, letterhead/envelopes, signage, etc.
- Creating cutting edge websites, presentations and mobile apps
- Search engine optimization and marketing
- Conducting market analysis and research
- Revising packaging design to meet regulatory requirements
- Developing sales leads
- Direct and web marketing
Having a local market presence doesn't ensure that your customers or prospects know you're here. How do you create marketing strategies - including public relations and advertising - that helps you to interact with local market buyers and stimulate their intent to partner with you and purchase your goods and services? What is the quickest route to driving revenue?
- Public relations
- Product services/launches
- Media training
- Publicity/media coverage
- Social media
- Trade show marketing
- Crisis communications
- Investor relations
- Advertising & marketing
- Collateral materials development
- Advertising (print and on-line)
- Trade show booth development
- Sponsorships and marketing partnerships